Label: Stella Chic Inc.
Experience: Kayann, who studied fashion merchandising at Liberty University, has been designing for five years. Her work was featured in LU's Family & Consumer Sciences Fashion Show in 2014.
How did you come to love fashion?
“I have always loved fashion since I was a young girl [when] my mother would style me in different outfits, and being [surrounded] by my mother’s fashion sense brought the love for fashion even more. … She experimented in different styles and stayed up to date on trends and fashion forecast and colors of the season.”
Describe your design aesthetic.
What inspires your designs?
“Colors from artwork at museums, flowers, nature and different kinds of street styles from the U.K.”
Who is the person you design for?
“The person I design for [is] a fashionista or fashion newbie who loves fashion and isn’t afraid to stand out with a unique style with sass and chicness.”
Describe your creative process.
“I sketch my designs from what is in my mind. I find fabric swatches that match my designs, picking fabrics, cut and constructing the fabric to the style I want and then sewing it all together.”
What/who in the fashion world is inspiring you right now?
“I definitely looked into Diane Von Furstenberg for her strength as a woman in the fashion industry and Marc Jacobs for always stepping out. I especially admire Zac Posen for his perfected skills in draping and I have been looking [into] the history behind how it all started for Christian Dior and his philosophy as it relates to being a fashion designer.”
You’re a new addition to the crayon box. What color would you be and why?
“I would be magenta, because it’s a different color that is mixed with different colors [and] with vividness.”
What were your first thoughts when you heard the Central Virginia Fashion Week Show’s theme was graffiti?
“I think [of] the streets of New York City, especially in SoHo, Manhattan, with blocks of artwork.”
What do you think of graffiti?
“It’s filled with color, unique styles and edge.”
How did you incorporate graffiti into your designs?
“By picking one base fabric that incorporated colors of graffiti and tying it into the theme with [my] other ... designs.”