From staff reports

Sweet Briar College recently announced that Aaron Basko will be its next vice president for enrollment management.

Basko has served as assistant vice president of enrollment management and career services at Salisbury University in Maryland. He will begin his tenure at Sweet Briar on Jan. 15. In this role, Basko will have oversight of a range of activities and initiatives related to enrollment management, including the Offices of Admissions and Financial Aid, according to the college.

“This is a one-of-a-kind opportunity to join in the vision of Sweet Briar College as it re-invents higher education for young women,” Basko said in a news release. “Sweet Briar’s entrepreneurial spirit and dedication to a personalized educational experience for each of its students make it the perfect place for smart, bold women who are ready to make an impact. I am thrilled to have the opportunity to lead Sweet Briar’s enrollment team and to help students across the country discover this amazing place.”

While at Salisbury University, Basko led a team of professionals in admissions, financial aid, career services and the volunteer center. He spearheaded the creation of two campus-wide enrollment master plans, one of which garnered a commendation in the university’s Middle States reaccreditation process. He and his team delivered the largest and most diverse incoming classes in university history, including a 14% increase in first-time students and a 20% increase in diversity in the fall 2019 incoming class.

Beyond his work in admissions, Basko also launched a multi-divisional “Retention Think Tank” to create and implement initiatives that helped to significantly improve the university’s retention rate, according to the release.

In addition, Basko has considerable experience in international enrollment. While at Salisbury, he designed an updated international student recruitment strategy and traveled in China, Japan, and India to network for new recruitment opportunities. His work tripled the university’s international enrollment in five years.

Basko also worked at Franklin & Marshall College in Pennsylvania and Rivier College in New Hampshire. He is author of three books, “The Homeschool College Planner,” “What’s Your Function?” and “Help Wanted: Devotions for Job Seekers.” He has also written a number of articles and white papers on recruitment and retention as well as career services issues.

“In the highly competitive college admissions market, where enrollment professionals often move quickly from job to job, Aaron truly stood out — not only for his wide-ranging experience and his impressive record in recruiting and retaining great students — but for putting down roots at the institutions he served,” Sweet Briar President Meredith Woo said in the release. “I know he looks forward to being part of the Sweet Briar community for years to come and that he shares our commitment to educating women who will be responsible, ethical, leaders. I welcome him to our team and to the College.”

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Reach Justin Faulconer at (434) 385-5551.

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