Starr Hill Brewery has announced it will open a new location in downtown Lynchburg in the former Grassroots Local Market called Starr Hill Brewery on Main.
The brewery, which has locations in Crozet and Roanoke and has plans to open two other taprooms in Charlottesville and Richmond soon, will open at 1300 Main St. in Lynchburg in early 2020.
Starr Hill Brewmaster Robbie O’Cain said work will begin at the Main Street site later this winter where plans include tearing down walls and adding brewery equipment to the 4,000 square-foot space.
He said plans to extend the windows on the 13th Street side are also in place to bring in more natural light to the brewery as well as possibly adding outdoor seating. A five-barrel brewing system will be installed in the brewery, which will be visible from the street.
“We want to open the space to make it feel larger, it feels compartmentalized now,” he said.
O’Cain said each taproom is different based on the vibe the city gives off and that influences some of the beer offered.
“Each place has its own identity. Not all cities are the same so it doesn’t make sense to have a generic model and pump that out. Each space is unique,” he said.
The taproom will have 24 different types of beer at any given time, of which a handful will be brewed in Lynchburg and will be exclusively and specifically for the city.
Josh Cromwell, finance manager for Starr Hill, said each Starr Hill taproom has a broad variety of beers and everyone can find something that appeals to them.
“Our mission for joining the Lynchburg community is to bring some locally brewed beer to the area,” Cromwell said. “We know Lynchburg is a great community and we really believe in what the city is doing over the next few years with streetscape work and the economic work the city is putting in. It’s a cool town and a cool building, and we’re excited to join the community next year.”
The brewery plans to hire locally but is unsure of how many positions will be available at this point. Cromwell said Starr Hill will start by hiring a general manager.
Starr Hill was founded in 1999 and produces most of its beer for distribution at its Crozet location.
Ashley Kershner, executive director of the Downtown Lynchburg Association, said she is pleased to welcome the brewery to downtown Lynchburg.
“This brewery will be a new and exciting attraction for locals and visitors alike, helping to further solidify downtown Lynchburg as a destination,” she said. “Starr Hill has also shown themselves to be an excellent community partner in all of their brewery locations, and we look forward to the impact they will have on our city.”
Cromwell said the brewery looked at many other locations within the state but Lynchburg was the obvious location for expansion.
“It’s a huge community so it was a natural place to look,” Cromwell said. “It’s also an underserved craft beer market. There’s an unfortunate absence in locally brewed beer. There’s not a lot available. It made sense for us. We have a lot of brand equity. You can have us in every grocery store in Lynchburg and we have a lot of positive reviews there.”
Cromwell said the brewery plans to partner with local organizations by extending its “Cheers for Charity” program into Lynchburg which donates monthly to local organizations and causes. Visitors can also expect a regular mix of local music and entertainment at the venue throughout the week.
“It’s something we’re really passionate about and we really want to be a part of the Lynchburg community. It’s important for us to become a community partner,” he said.
Rachael Smith covers local businesses and nonprofits. Reach her at (434) 385-5482.