Hard Rock agrees to operate proposed Bristol resort, casino

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BHC 11232019 Bristol Hard Rock Casino 02
Corey Perrine/Hard Rock International

Patrons explore the Hard Rock Cafe Hotel & Casino in 2018 in Atlantic City, New Jersey. Hard Rock has agreed to operate the proposed Bristol Resort and Casino.

BRISTOL, Va. — An iconic, neon-infused rock and roll guitar could soon illuminate the skyline of the birthplace of country music.

Hard Rock International, known worldwide for its hotels, restaurants and casinos, has agreed to operate the proposed Bristol Resort and Casino planned for the Bristol Mall. The arrangement follows months of discussions. Project development partner Jim McGlothlin announced the arrangement Friday afternoon.

“We are excited to collaborate with Hard Rock, a well-respected and legendary entertainment brand with legions of devoted customers across the country and around the world,” McGlothlin, CEO of The United Co. and partner on the project, said in a written statement. “Hard Rock is known for its 31 award-winning hotels and 12 casinos, in addition to 218 cafes and Rock Shops, which offer a wide range of amenities that appeal to many different audiences.

Hard Rock’s iconic brand speaks to its deep roots in live music entertainment and world-class memorabilia collection, which will play a prominent role at Hard Rock Casino Bristol. This focus on music will complement our region’s country music heritage and dynamic music scene in the Twin City.”

Hard Rock International, which is based near Ft. Lauderdale in Davie, Florida, is expected to make its announcement Monday. The brand is owned by HRI parent entity The Seminole Tribe of Florida.

McGlothlin and partner Clyde Stacy announced plans for the proposed casino in August 2018 and legislation to pave the way for its operation was approved in March by the Virginia General Assembly.

That legislation, which would allow casinos to operate in specific Virginia cities, is pending Monday’s release of a report on gaming by the Virginia Joint Legislative Audit and Review Commission, re-enactment of the legislation when lawmakers return to Richmond in January and ultimately a public referendum for Bristol, Virginia voters.

Bristol could become Hard Rock’s first Virginia location. The company currently operates cafes in Pigeon Forge, Nashville and Memphis, Tennessee. Hard Rock operates some 260 facilities in 75 countries, including 12 casinos.

“I cannot think of a better place for Hard Rock Casino to be than here in Bristol, Virginia,” City Manager Randy Eads said Friday. “Hard Rock is synonymous with music. With our storied history of music here in Bristol, to have a new partner aligned with the music industry like Hard Rock is, I cannot think of a more exciting time to be in the city of Bristol.”

Hard Rock operates casinos in Hollywood and Tampa, Florida; Biloxi, Mississippi; Atlantic City, New Jersey; Las Vegas and Lake Tahoe, Nevada; Tulsa, Oklahoma; Sioux City, Iowa; Wheatland, California; two in Canada; and another in the Dominican Republic, according to its website.

Hard Rock announced plans to open 11 more casinos, including nine overseas. The planned casino locations include Berlin, Germany; Fortaleza, Brazil; Caldas Novas, Brazil; Dalian, China; Haikou, China; Hartford, Connecticut; Los Cabos, Mexico; Malta, Europe; New York City, New York; Riviera Cancun, Mexico; and Santo Domingo, Dominican Republic, according to the Hard Rock website.

In 2018, Hard Rock International was recognized as Land Operator of the Year at the Global Gaming Awards.

A 2018 Chmura economic impact study predicts the Bristol Resort and Casino project would generate an immediate 2,000 jobs during the first year of operations and 5,200 jobs in seven years. The study predicts more than 4 million annual visitors, creating a $1 billion annual economic impact.

Besides a gaming area, the original plans included a major hotel, music venue, convention and meeting space, family recreation, restaurants and retail shops.

“After vetting multiple leaders in the industry, we are convinced that Hard Rock is the best fit for our project and our community,” McGlothlin said. “The Hard Rock team understands the significant economic development impact the Hard Rock Casino Bristol will have on the city and the entire surrounding region, in terms of new jobs and additional tax revenue. As seasoned casino resort operators, they are committed to working closely with us to maximize the benefits of this project for local residents while highlighting the many opportunities this region has to offer to all.”

Eads predicts the Hard Rock announcement will spark more support for the project.

“I think it’s a positive impact,” Eads said. “Hard Rock is a world-known brand that is synonymous with music, food, hotels and gaming. Having such a well-known operator willing to come into our city and operate this casino and resort, it’s a once-in-a-lifetime opportunity for Bristol and Southwest Virginia.”

dmcgee@bristolnews.com | 276-645-2532 | Twitter: @DMcGeeBHC | Facebook.com/david.mcgee.127

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