‘Stylista’ has designs on drama

By Casey Gillis

Published: October 21, 2008

The cutthroat world of fashion is the perfect setting for a reality show.

In The CW’s “Stylista,” which premieres after “America’s Next Top Model” at 9 p.m. Wednesday, 11 contestants vie for a position as a junior editor at Elle magazine

But that’s not all. Start seething with jealousy right now: the winner will also land a paid, yearlong lease on a Manhattan apartment and a clothing allowance at H&M worth $100,000.

I’d seriously consider applying next season if I wasn’t so scared of Anne Slowey, Elle’s fashion news director, accessories editor and the head judge for this competition.

The first glimpse we get of her is very “The Devil Wears Prada”-esque, as she breezes into the room, without a word or glance at her 11 new “assistants.”

The contestants’ first task is to put together a healthy breakfast for Anne.

“Fashion is all about taste and style,” says Brett Ramey, Elle photo director. “So your presentation is as important as what you pick to eat.”

Who knew cereal and fruit could have such hidden meaning?

Each episode finds the contestants completing two challenges: an assistant task, like the breakfast one I just described, and an editorial assignment, which has them putting together a mock layout for the magazine.

Whoever cast the show knew what he or she was doing. There are plenty of big personalities that start clashing immediately. I doubt you’ll like Megan, a 22-year-old boutique owner with a chip on her shoulder and a snippy comment about everything. 

Other contestants include China military analyst Johanna, legal secretary Kate, NYU student Devin, freelance stylist DyShaun and writer Arnaldo, who lists Basquiat among his fashion icons.

The show and its challenges are very entertaining.

The only element that’s missing is an adviser for the stylistas, ala Tim Gunn on “Project Runway,” Jay Manuel on “Top Model” and Todd Oldham on “Top Design.” All three offer much-needed guidance and act as sounding boards for their respective show’s contestants.

On “Stylista,” assignments are doled out by Ramey and bookings editor Malina Joseph. But they have yet to give any advice, which some of these aspiring trendsetters could desperately use.